Stas Antons contacted me recently about his startup called Jump To Green, Inc. Their mantra is “Making Green Visible.”

Jump To Green, Inc. is a visualization technology developer and online green retailer from Newton, MA.  They focus on developing technologies that allow consumers and businesses to make more environmentally responsible decisions.  JumpGauge is one such technology - its purpose is to make “green” more visible.

JumpGauge™ visual labeling technology has been applied to thousands of green and eco-friendly products, ranging from organic clothing, to toys, books, health & beauty as well as home & garden products (www.JumpGauge.com).  Green consumers do not need to decipher technical jargon or read through government and industry certifications.  Simply by looking at the product’s JumpGauge™ they can see why the product is green and eco-friendly.  In addition, JumpGauge Visual Search™ is the first visual search engine to utilize JumpGauge™ labeling technology to make searching for and purchasing green products quick and easy. Instead of typing lengthy search strings or guessing keywords, a user just selects pictures representing various green attributes and JumpGauge Visual Search™ automatically verifies product matches to deliver accurate results, which means that ‘going green’ just got easier.

During their market research Jump To Green discovered that many consumers want to purchase green and eco-friendly products, but have avoided doing so due to the technical jargon, lack of standards and unfamiliar descriptions found on the product’s label. JumpGauge™ labeling technology solves this problem.

If you are a Boston area startup and are interested in being spotlighted, please contact me.